“We have this donor database, and it is filled with names of people about whom we know very little. I just know that there are people in there who have the […]
I started thinking about this question after reading this article on Philanthropy.com about a nonprofit that was trying to improve its direct-mail donor acquisition. They worked with an economist from […]
Ever lie awake at night wondering how you’re going to “get to” that enticing prospect that could take your campaign from “feasible” to “successful?” Here’s how to take the guesswork […]
So often in nonprofit donor research, we focus on donor capacity—whether a donor has money to give, and how much, based on known assets and previous giving. While this is […]
I use Google every day and have a degree in library and information science, and yet I was blown away by how tweaking my search techniques started returning much better search results and transformed the way I was able to work.
The challenge was to spend just seven dollars per person a day on three nourishing meals (the average typical daily budget for food stamps) to highlight the challenges some face when living on a tight food budget.
The new guidelines (called Final Rule) clarify some of the previous regulations that will allow development professionals working in healthcare-related philanthropy to better communicate and engage with potential donors.
Have you ever had an unknown donor appear out of the blue with a significant gift? (We should all be so lucky, right?) How do you find out about this […]
I am a data geek. I love information. I love taking a jumbled set of raw data and turning it into something useful for our clients. I am one of […]
We at The Collins Group spend our professional lives advising clients on best practices to communicate with donors. Yet writing an appeal letter for a personal cause remains an incredibly […]