The Social Media for Nonprofits Conference, on a national whirlwind tour, swept through Seattle just over a week ago and hurled a vast amount of sensible advice and provocative ideas at its rapt audience. You weren’t able to attend? The tour participants were kind enough to share their slides publicly. I strongly encourage you to check them out, especially “Getting Social Right in 30 Minutes or Less” presented by NTEN’s Holly Ross and “Using Social Media to Recruit, Retain, and Recognize Volunteers” by NPower Northwest’s Ash Shepherd.
Particularly helpful were the “Solutions Salons” roundtables where each of us were able to share a vexing social media problem and receive immediate feedback from our peers. The conference was held at Microsoft’s beautiful Conference Center in Redmond which offers giant coolers of free sodas. Free sodas are very tempting to those who work for and with nonprofits as evidenced here. Read a full recap of the day using storify.com, courtesy of Mixtape Communications‘ Zan McColloch-Lussier.
Another great presentation I was lucky enough to be part of recently was Maria Ross of Red Slice explaining the “Seven Deadly Sins of Branding” at the Association for Women in Communications luncheon. Maria succinctly explained the steps of building a brand identity in understandable terms. Repeat after me, “A logo is not a brand. A brand is your promise to your community.”
Have to started planning for 2012? TCG has some helpful presentations coming up in the next few weeks. If you happen to be in Medford next week, check out TCG’s Natalie Lamberjack and James Plourde presenting “Developing Annual and Long-Range Fundraising Plans” as part of our ongoing partnership with the Nonprofit Association of Oregon. We’re excited to have a full day to explore this topic with our Southern Oregon friends.
Aggie Sweeney will present on “Trends in Giving: What Can We Expect in Our Community?” for the North Sound Development Association on November 15th. She will share national, regional, and local leading indicators for giving and the direction it is expected to take through 2012, highlighting key findings from the Giving USA 2011 report, the most recent Philanthropy 400 and High Net Worth Donor studies, and mix that with knowledge of our local community to help us see what ahead.
As part of WVDO’s ongoing Development Series (of which we are the sponsor), Aggie and James will present a two-part presentation (November 17 and December 1) on launching successful campaigns. Click here to register!
What have you attended lately? What should we mark our calendars for next? Share, please!
Like this post? Why not share it?Tweet
About the Author
Dana Van Nest
Dana is Collins’ go-to person for connecting with potential clients, overseeing all our communications strategies, and maintaining strong relationships with professional associations and industry colleagues.