Skagit Valley Hospital

The Shrinking Generational Digital Divide – Will it Affect How You Communicate with Donors?

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You’ve heard it all before.  The internet and, more specifically, social media are changing the way that we communicate.  You’ve probably read a blog (maybe even this one) that encouraged the use of new technology to reach out to those elusive Gen X and Y-ers to “meet them where they are.”  A recent article released by the Nonprofit Technology Network indicates, however, that it might not just be the younger generation that is coming to rely on the internet as their source of information and communication.  

According to a study conducted by the Center for the Digital Future, in conjunction with AARP, men and women over the age of 50 are increasingly using the internet as a way to connect with family and friends, and avoid the social isolation that can come with retirement.  Click the link below to read the entire article.  It might have you considering whether or not snail mail is the most effective way to reach the older generation of donors, after all.

http://www.nten.org/blog/2009/08/25/shrinking-generational-digital-divide

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Collins Team

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