floxin alternatives metformin 500mg twice a day kegunaan obat pletal 50 mg seroquel generika casodex 50 mg price baclofen tabletten ohne rezept liv52 ds kaufen zyloprim 200 mg alternative to flagyl for c diff januvia 50 mg cost cheap alternative to levitra viagra bei frauen schwangerschaft atacama humanoid 2015 allopurinol 300 ohne rezept jelly viagra kaufen amitriptyline 100mg side effects restoril 50 mg herbal alternatives to antabuse natural alternative to endep pulmicort 250 mcg preis crestor albenza kaufen cymbalta 10mg dosage trental 600 kaufen xenical preis ampicillin allergy alternative gta v geld kaufen playstation store ticket kaufen allianz arena metformin 1000mg tab her yasmin online kaufen phexin 500 mg used for natural alternative zyban abilify online kaufen moduretic 100 mg chloroquine 500 hydrochlorothiazide 50 mg keflex 750 mg dosage alternative to mirapex for parkinson xenical preis aldactone 100mg side effects depo provera preisvergleich neurontin 500 mg januvia 50 mg cost dipyridamole 100mg tablets provera alternative paroxetine preis clomiphene 100mg side effects calcium carbonate 450 mg and vitamin d 200iu fluoxetine 20 mg street value casodex 28cpr riv 50mg ersatz diclofenac baclofen 10 mg side effects diflucan preis alternative zu blopress ersatz medikament keppra acai 10 day cleanse kamagra gold 100mg info levitra 10 mg kaufen alternative to doxycycline for lyme disease actoplus met 15 850 zerit 20 mg actos generic alternative glycomet 500 sr side effects lotensin 20 mg price yasmin online kaufen tamoxifen generika colospa 200 rumalaya gel kaufen cialis wirkung bei frauen Understanding the New 2013 HIPAA Healthcare Privacy Rules
Skagit Valley Hospital

Understanding the New 2013 HIPAA Healthcare Privacy Rules



On January 25, the Department of Health and Human Services published its modifications to the HIPAA (Health Insurance Portability and Accountability Act) Privacy Rule. The new guidelines (called Final Rule) clarify some of the previous regulations that will allow development professionals working in healthcare-related philanthropy to better communicate and engage with potential donors.

In 2003, several critical aspects of the original 1996 HIPAA law went into effect to protect patient privacy and apply limitations on what information would be available to fundraisers. Some of the rules were vague and led to great deal of interpretation about what was permissible. The new guidelines offer clearer definitions about what information fundraisers can gather from hospital records and offer expansive opt-out options for patients.

In a nutshell, the new guidelines will allow development professionals to receive and use the following information in fundraising communications, donor segmentation, and interactions with patients and patient families:

  • Department of service (new)
  • Treating physician (new)
  • General outcome (i.e successful, deceased, etc.) (new)
  • Name
  • Address
  • Guarantor contact information
  • Date of birth
  • Insurance status
  • Date(s) of service (previously limited to one date of service)
  • Location/site of service

As always, organizations must be able to demonstrate a specific need to use this information, protect the data as confidential health information, and limit access to staff members who don’t need to the information for their job function.

The second most important update is to clarify opt-out language in fundraising information.

  • Patients and patient families must receive clear language indicating they may opt-out of fundraising communications through any combination of low-cost, low-burden methods such as email, a toll-free phone number, and/or through the organization’s website.
    • The low-burden clause is critical. Requiring patients to write a letter is not acceptable as it imposes too much burden on the patient.
  • The opt-out rule applies to verbal as well as written communications.

The bottom line for anyone in healthcare fundraising is to know the new rules and make a plan about what to do next. These modifications go into effect on March 26, 2013 and enforcement begins September 23, 2013. The link to the full guidelines is here.


Like this post? Why not share it?


About the Author

Anne Clark

Anne Clark

Research Associate

Anne’s training as a librarian benefits Collins and clients alike as she researches the latest nonprofit trends and statistics.


Leave a Reply