Last week, Julie and I joined about 75 nonprofit professionals at an NDOA event for a recap of last year’s Seattle Foundation GiveBIG event on June 23rd, and received a sneak preview of GiveBIG 2012. In case you missed it, GiveBIG was a city-wide day of philanthropy last June where people were asked to donate generously to King County nonprofits. Thousands of people answered the call and donated $3.6 million in just 17 hours.
The Seattle Foundation (TSF) took additional steps to motivate donors by raising funds for a “stretch pool”: $500,000 that nonprofits received based on the percentage of donations they earned throughout the day (if a nonprofit earned one percent of the total GiveBIG funds, they received one percent of the stretch pool). Needless to say, the community embraced the giving event with open arms. GiveBIG 2012 looks to be bigger and better than ever, involving more nonprofits and encouraging more philanthropy across the city. Pretty amazing!
Did you know…
- 13,000 individual donors gave on June 23rd, with 18,000 transactions (meaning many donors gave to more than one organization)
- 904 nonprofits received GiveBIG donations
- The average gift size was $189.99
- 85 percent of nonprofits attracted new donors, while 64 percent had previously lapsed donors return to give
- 16 percent of nonprofits raised additional funds outside of TSF’s stretch pool to further incentivize their donors with stretches or matches on the day of GiveBIG
- TSF employees worked from 5:30am-1:30am on the day of the event, and kept the technology running without a crash the whole day (in contrast, when Texas did a similar initiative their technology went down, and they had to record thousands of transactions over the phone!)
- Reel Grrls produced a five-minute documentary about GiveBIG, following around key executives and nonprofits recording the success of the day
- Many nonprofits used GiveBIG to jumpstart their social media programs, finding new ways to reach out to donors
Looking ahead to 2012:
- Bigger and better: TSF hopes to increase the scope of GiveBIG, partnering with more nonprofits and increasing the stretch pool in 2012. TSF is also looking into ways to offset transaction fees, to ensure as much money as possible ends up in the pockets of NPOs
- Mobile giving: From a text-to-give campaign at a Sounders’ game to an optimized website for your smartphone, you’ll be able to donate right from your pocket wherever you happen to be
- Education opportunities: TSF hopes to educate more donors about GiveBIG, giving them plenty of notice about how dollars make a difference on the day of the event
- Partnering with the Sounders: TSF will once again partner with the Sounders to ensure a stadium full of people cheering for Seattle philanthropy and making a difference by donating to volunteers or with their smartphones
We love the GiveBIG challenge. What do you need to prepare for the 2012 event? How can we help you or the community get ready? Share your ideas!
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About the Author
Blair translates her off-air talents as a theatrical stage manager into project management at Collins, where she helps keep her clients and co-workers focused on the finish line.