As a nonprofit executive or fundraiser, every conference you’ve attended in the last two to three years has undoubtedly included sessions on social media, web 2.0, or fundraising via your website or email appeals. In these sessions you have been encouraged to establish an online presence for your organization as part of a comprehensive communication and/or fundraising strategy because, like it or not, many of us spend the better part of our days connected to the internet and the most skillfully crafted messaging is worthless if you can’t manage to get it in front of your donors. Hopefully you’ve been able to implement the use of a Facebook page, Twitter feed, or a blog on your website. How’s that working for you? Do you even know?
If you’re unsure where to start when it comes to tracking the success of your online messaging or fundraising check out the recently released 2010 eNonprofit Benchmarks Study from M+R Strategic Services and the Nonprofit Technology Network. The report is available for free download here and includes benchmarks for email messaging, online fundraising, and online advocacy segmented by sector. It’s a great resource to help your organization start thinking about ways to track and analyze your online activities.
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