In July of this year, I featured a blog post about the Idaho Humane Society’s new technology to allow animal enthusiasts (and potential adopters) to interact with kittens in the Society’s playroom from the comfort of their own homes (or, let’s face it, offices). At the time, we posed the question about what impact this kind of interactive technology could have on donation and adoption rates. Since then the Oregon Humane Society has incorporated the new technology, too, and the early results are tremendous. Here’s what the website maddiesfund.org reported:
[The Interactive Playroom] is the next great thing in animal sheltering. In the first week after the playroom premiered on September 30, 2010, it was featured in the media 30 times; 17,000 visitors viewed the site; 6,500 people played with a kitten; sponsored donations went up 37%; kitten adoptions went up 14%; and website traffic increased 52%. “We hoped the playroom would inspire people to remember the joys of having a cat and adopt. Obviously, it has gone far beyond that,” says Barbara Baugnon, OHS Marketing/Communications Director.
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