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Western Washington University

Presentations

Our Consultants in the Community

Whether you are a one-person development shop or the leader of a large team; work at a local theater or a complex national healthcare system; are brand-new to the field or a seasoned veteran – our firm’s consultants have some great ideas and tools to help take your fundraising to the next level. Come see us in person or attend one of our free webinars!

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Upcoming Presentations

Feb
16

Webinar: From Fuzzy to Sticky – Messages that Motivate Giving to Healthcare

Tuesday, February 16, 2016 from 10am - 11am PST

REGISTER HERE

About this Free Webinar (presented by Campbell & Company)

To motivate donors to give, your messaging has to stick with them—and healthcare donors are no exception. In this lively, interactive panel, we’ll hear how Executive Directors of three different healthcare institutions from around the country transformed “ho‑hum” project descriptions into compelling, memorable case statements. Through their case histories, and informed by Campbell & Company’s decades of work partnering with hospitals, hospital systems, community healthcare centers, and academic medical centers, we’ll learn how to address fundraising messaging challenges common at healthcare institutions. You’ll come away knowing how you, too, can effectively solicit and use feedback from physicians and donors to create a case that will help you raise more money.

Key Takeaways

Through this session, we will help you:

  • Appreciate the importance of sticky messaging – a great case for support – in propelling your fundraising program to success
  • Understand sticky case elements of great stories, images, and video segments to get your fundraising message across to prospective donors
  • Develop techniques for sharing your message in interactive focus group gatherings and cultivation interviews with your key physician leaders and donors

Intended Audience

Executive leaders, volunteer leaders, fundraisers, program staff, and communications and marketing professionals working for nonprofit healthcare institutions, this webinar provides insightful and practical tips to help your organization craft an effective case for support in a dynamic landscape.

Presenters

Sarah Anderson, Director of Strategic Priorities, Campbell & Company
Tom Wilson, Vice President, Campbell & Company
Amy Fitzgerald, Executive Director, PIH Health Foundation
Chris Hensley, President, Cadence Health Foundation
Denise Pruett, Executive Director, University Health System Foundation

CFRE

Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Register Now

Mar
2

Webinar: Creating and Managing Effective and Balanced Scorecards for Your Organization

Wednesday, March 2 from 10am - 11am PST

REGISTER HERE

About this Free Webinar (presented by Campbell & Company)

A scorecard is an important tool that enables an organization to align business activities with its vision and strategy, gain buy in from key stakeholders, improve internal and external communications and monitor its performance against strategic goals. Translating an organization’s mission, vision and values into a more tactical plan that includes a number of leaders and staff can be an intimidating process, but having a balanced scorecard can help your organization move forward in a meaningful, strategic way.

Key Takeaways

Carrie Dahlquist, Director of Strategic Information Services, Campbell & Company, has helped a number of institutions from a wide range of operational budgets develop scorecards. Designed for senior-level development staff and direct reports, Ms. Dahlquist will:

  • Define the elements of a balanced scorecard and how it varies from other management tools
  • Discuss the benefits of creating a scorecard and the importance of building buy-in from the beginning of the process
  • Review, step by step, how to create a scorecard that is informed by a strategic plan and rooted in relevant metrics (i.e. how to pick the right data and make sure it can be measured)
  • Define common “pitfalls” or challenges associated with scorecards

Intended Audience

Senior-level development staff

Presenters

Carrie Dahlquist, Director of Strategic Information Services

CFRE

Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Register Now

Mar
14

Event: The Art of Donor Conversations

Monday, March 14, 11:30am Registration / 12pm - 1:30pm Lunch
Women's University Club, 1105 Sixth Avenue, Seattle, WA 98101

About this Washington Planned Giving Council Luncheon Presentation

Much of planned giving focuses on the science of fundraising by exploring the myriad mechanisms available for donors to execute gifts that both maximize their charitable intent while providing them with tax advantages. But these tactics are worth nothing if the donor isn’t willing to open her or himself to the mission of your organization in the first place. Through this presentation, James Plourde, CFRE, will share thoughts and experience from his 30+ years in development and major gift fundraising about how to artfully listen to, engage, and involve donors in a way that motivates them to seek counsel on how to best include your organization in their estate plans.

Presenter

James Plourde, CFRE, Senior Consultant

Cost

Members: $35 | No Lunch – Free
Non-members: $45 | No Lunch – $5
All walk-ins with lunch: $45

Register Now

Mar
15

Webinar: How to Ease Your Board Into Fundraising

Tuesday, March 15, 2016, from 10am - 11am PST

CFRE_ContEd_Logo16REGISTER HERE

About this Free Webinar

Does this sound familiar? “I’ll do anything but ask people for money.”  “My network doesn’t have deep pockets.” “I don’t want to mix friendships with money.” Chances are, if you are tasked with engaging your board in major gifts fundraising, you’ve met with similar resistance.

There is hope! Nearly four decades of experience has taught us there is a LOT you can do (whether you are fundraising staff, an executive director, or a board member) to turn things around. Through this interactive webinar, we will guide you through a process to explore and demystify board members’ fundraising fears, help them get comfortable with major donor conversations, and guide their development of  a “quick pitch” for use in the real world. You’ll come away armed with practical tools to get your board excited—yes, excited!—about fundraising.

Learning Objectives

Participants will learn how to:

  • Deepen Board members’ understanding of fundraising and the donor engagement cycle
  • Help dispel Board members’ fears about fundraising
  • Help Board members find a fundraising role that speaks to their strengths
  • Develop personalized major donor engagement plans with each Board member
  • Help Board members connect with each other and enjoy the fundraising process

Intended Audience

Executive Leaders, Volunteer Leaders, and Fundraisers (all levels) at nonprofit organizations

Presenter

Erin Graham, Chief Operating Officer, OMSI (Oregon Museum of Science & Industry)
Amy Brown, CFRE, Senior Consultant

CFRE

Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Register Now

Mar
23

Webinar: Stairway to Heaven – Working the Higher Ed Gift Pyramid

Wednesday, March 23 from 10am - 11am PST

REGISTER HERE

About this Free Webinar (presented by Campbell & Company)

Your institution, regardless of its campaign size, needs gifts at the top, middle and lower levels of the pyramid to be successful and build a pipeline for future success. But the data, processes, and strategies that you need to secure donations at each level vary widely. This webinar will look at how to assess the different sections of your gift pyramid and develop a plan to leverage people, systems, and data to meet your fundraising goal. Join our presenters – both former higher ed major gift officers – James Plourde, CFRE, Senior Consultant, and Carrie Dahlquist, Director of Strategic Information Services, for a fascinating hour of discussion and insight into this critical component of planning for and carrying out a successful campaign.

Key Learnings

  • How to rate your prospects’ capacity and propensity to give to your campaign
  • How to answer the tricky question of who is and who isn’t a “qualified” donor prospect
  • How to lay the groundwork for a transformational gift from the inside out

Intended Audience

Executive Leaders, Volunteer Leaders, and Fundraisers (all levels) at institutions of higher education

Presenters

Carrie Dahlquist, Director of Strategic Information Services, Campbell & Company
James Plourde, CFRE, Senior Consultant, Collins Group, a division of Campbell & Company

CFRE

Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Register Now

Apr
27

Webinar: Fundraising Communications 4 – Fundraising Materials That Work

Wednesday, April 27 from 10am - 11am PST

REGISTER HERE

About this Webinar Series

Our Fundraising Communications series is our core communications curriculum for nonprofit leaders, fundraisers and communicators.  In four sessions, we provide concepts, examples, tools and tricks for communicating effectively with donors and volunteers—from foundational ideas to finished materials.

About this Free Webinar (presented by Campbell & Company)

What kinds of materials and resources will help your leaders, staff and volunteers walk into donor conversations with confidence and communicate your message powerfully?

In the final webinar in our Fundraising Communications series, we will guide you through communicating visually and verbally across media and formats ranging from traditional print brochures to interactive iPad toolkits.

Key Learnings

Through this session, we will cover:

  • How to use photography, illustrations, infographics and sidebars to convey your messages better than words can
  • How to use both traditional materials and new formats to support your fundraisers
  • Examples of great communications pieces from across the nonprofit sector

We’ll explore these ideas in the context of campaigns as well as ongoing institutional fundraising.

Intended Audience

Executive Leaders, Volunteer Leaders, Fundraisers (all levels), Communications and Marketing (all levels).

Presenters

Andrew Brommel, Director, Communications Consulting, Campbell & Company

CFRE

Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Register Now

May
11

Webinar: Campaign Case Development and Communications

Wednesday, May 11 from 10am - 11am PST

REGISTER HERE

About this Free Webinar (presented by Campbell & Company)

A major campaign is more than just a fundraising strategy—it’s a statement about the future of your mission.

That’s why defining and communicating your campaign case for support is so important. A powerful case drives every other aspect of your campaign strategy—attracting the strongest volunteers, inspiring unprecedented gifts and fueling the hard work of your staff.  It also represents one of the most significant challenges in preparing for a campaign.

Key Takeaways

Whether you’re thinking ahead to your next campaign or already underway, this in-depth webinar will give you concepts, examples, tools and tricks for defining and communicating your campaign case.

With examples drawn from campaigns across the nonprofit sector, this session will empower you to:

  • Express a campaign vision that truly stands apart
  • Craft campaign messages that stick in donors’ minds
  • Create campaign materials that support active major donor cultivation
  • Plan a communications strategy that builds momentum from the quiet phase through the victory celebration

Intended Audience

Executive Leaders, Volunteer Leaders, Fundraisers (all levels), Communications and Marketing (all levels)

Presenters

Andrew Brommel, Director, Communications Consulting
Patrick Chesnut, Consultant, Communications

CFRE

Full participation in the above webinar is applicable for up to 1 CFRE continuing education point in category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Register Now

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