Hot off the presses, Convio’s latest study on giving trends among different generations.
The most significant element of this study? Why people give. Across the board, personal asks carry the greatest success – but what about those dusty direct mail letters or text-to-give numbers that seems to be everywhere?
You’ll have to read to find out, and when you do, take note of the different ways in which different ages react to online communications. Do you think it warrants a one-size approach?
Let us know or share your stories in the comments below.
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