A recent study by the American Association of Museums has found that attendance increased at museums nationwide during the past year, despite a drop in funding. Science centers and natural history museums saw the most gains in attendance, as did institutions in the Midwest and West. Factors cited for the increase include new programming as well as the growing appeal of local and relatively inexpensive entertainment options in a challenging economy.
In addition, during 2009 half of the museums surveyed for the AAM study reported that their revenues either grew or remained steady. Giving from individuals, in addition to earned income, helped many museums close the gaps created by freefalls in public support, corporate giving, and endowment revenue.
Click here to read the full report – “Service Despite Stress: Museum Attendance and Funding in a Year of Recession”.
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About the Author
Kristin Barsness CFRE
With a researcher’s eye for the important details, Kristin understands the intricacies of building strong donor relationships to meet your fundraising goals.