As a fundraising professional, you know how important it is to meet your donors and supporters where they’re spending their time. In this case, it’s online – even when they’re on the go:
A recent study conducted by comScore revealed that, as of January 2010, over 30 percent of smartphone users are accessing social networking sites via their mobile browers. The study examined the top three social networking sites (Twitter, Facebook, and MySpace) and found mobile access to Twitter has increased by a whopping 347 percent since one year ago. Facebook also experienced growth, with an increase of 112 percent, while MySpace saw a decline of seven percent, which coincides with the site’s decreasing popularity overall.
This study is just one small piece of evidence that indicates social media’s lasting power. Social networking sites are an increasingly popular method of communication, and their presence on mobile devices means that now they can be with us at all times. If you haven’t jumped on the social media bandwagon yet, the time is now.
Not sure about how social media dovetails with philanthropy? Tune in to blogtalkradio on March 9th for The Nonprofit Coach with Ted Hart. The author of People to People Fundraising: Social Networking and Web 2.0 for Charities will be discussing social networking and how nonprofits can successfully integrate online and offline fundraising techniques.
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